WIN MAGMA Opportunity Detroit Tech Advanced MI Manufacturing MiBright Future


Our Mission:

To build partnerships with local professionals and companies in Michigan to provide middle and high school students with rewarding work-based learning opportunitiesActivities meant to improve and expand career and workplace knowledge, such as guest speaking, internships, and job shadows..

Our Vision:

A robust and easy-to-use online system that provides Michigan students valuable exposure to the world of work through interactions with real-life professionals, both helping students identify how to get a job they care about and employers find the qualified talent they need.

Our History:

In 2013, the State of Michigan identified youth career awareness and readiness as a primary issue in Michigan. To address it, the Career Jump Start Program was established, assigning Career Liaisons to each Prosperity Region in Michigan to assist in connecting the K-12 school system with business and industry. The Career Liaison in Region 10 (Wayne, Oakland and Macomb counties) set to work building relationships between local schools, workforce development organizations, and employers, and it quickly became clear the region was in dire need of a better, more efficient system for student career exploration. At the same time, board leadership at the Workforce Intelligence Network for Southeast Michigan (WIN) identified the talent pipeline as a priority for WIN’s work, and supported WIN in investigating this issue through town halls with education and workforce development partners. Educators identified ccInspire, an enhancement to the Career Cruising technology many in Michigan were already utilizing to complete Educational Development Plans, as a possible solution.

The partnership of educators, community development organizations, and employers that grew out of those initial conversations was branded MI Bright Future and immediately dedicated itself to bringing ccInspire to Michigan schools. Starting with a four-county pilot (Livingston, Macomb, Oakland and St. Clair counties), MI Bright Future has since been recognized by the State of Michigan as a premier talent development tool, and with the support of the Michigan Career Pathways Alliance formed in 2017, is continuing to expand across Michigan. The MI Bright Future partnership continues to work together to recruit employers, register Career Coaches, and integrate the technology into existing career planning activities to ensure Michigan students and employers find one another and create the most reliable talent pipeline in the county.